February 7, 2012

Why Develop Freeware?

It’s no secret that people spend big bucks on software. Whether it’s for business or pleasure, consumers aren’t shy about popping open their wallets for something they want. So, why would a software developer spend months creating a piece of important software, only to give it away for free?

It takes time to develop quality software. A program like Filezilla, for example, is a useful tool. It is extremely sophisticated, and can perform most activities that a paid peer software can do. Yet Filezilla is completely free. The person who developed this software is no ordinary programmer. If he or she had used the time spent developing Filezilla to make money, that would translate into a lot of money. Also, frankly speaking, Filezilla is so good that regular users would not balk at having to pay a few dollars for it. Yet, it is completely free.

What might be the reason for this bounty?

Conspiracy theories abound. Some say that these developers insert trojans and viruses meant to steal data from your system. They argue that these free computer programs are developed by companies that are out to destroy their competition. These conjectures are untrue.

Some talented programmers actually develop software to help people. These programmers are so good that they can make a great product in very little time. Often, they develop a product for their own use, and then let people share it for free, thus creating freeware.

Sometimes this software is developed with a marketing concept in mind; usually, there will be an upgraded version of the free package available for a fee. If people find the free version useful, the hope is that they will gladly pay for more features.

Sometimes, free software is made to advertise a website and get some paid advertisements. This is a good way to make money for someone who is a smart programmer.

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