February 7, 2012

The Virtual Marketplace

The days of waking up early on Saturday to hit yard sales are over. Thanks to the Internet and the virtual marketplace, more people are turning to Websites when it comes to selling those old skis, doilies and the loads of unwanted baby clothes that have amassed, among all of the other unused items taking up space in your closets, attic, basement and garage.

Let’s face it, we all have items that we want to purge, and while regularly donating items is a great and charitable way of de-cluttering while giving, there are just some items that you would prefer to sell than donate. Consider that camera that’s in great condition, but was set aside because you received an upgrade, or that expensive dress that your daughter only wore once, then grew out of. Sure, you could try taking them to a consignment shop, but why not try your luck at being an online merchant and peddling them on the Web?

Sure, there are a few steps involved, but selling items online is a fairly painless process. If you’re heading in that direction, be prepared to provide a description, price and a photo for each item that you’re planning to sell. Also, you need to consider whether you want to sell your items outright, or whether you would rather sell them via an online auction. Oh, and of course you’ll have to establish how items will be shipped and paid for, but adding those features to an online marketplace is simple and requires just a few steps.

All things considered, it sure beats setting up loads of tables, tagging each item and parking yourself in the sun all day while you wait for shoppers to drive by. Plus, you get to expand your customer base by allowing people from all over the world to peruse the merchandise. According to a recent poll, the Internet attracts more than 132 million shoppers a year, and that’s just in the U.S. That’s a lot more exposure than a few homemade signs on a telephone post and an ad in the local paper could do.

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